Once Upon a Time: Storytelling for Marketing
Posted on 05/08/2017
Once upon a time there was a wonderful small business that provided valuable services and innovative products to meet their clients’ needs. But, it had to learn all about the scary new world of marketing in order to truly understand how to grow even bigger and stronger, so it could continue to help others.
Storytelling is a powerful tool, and when it comes to small business marketing, it can be even more impactful than we often consider. Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we’re going to learn how.
Storytelling shares your truth.
Rather, it should be the foundation on which a future growth strategy is built. How did the business originate? What is its mission? What are its values? How has it stayed true to those values and mission? These are all incredibly authentic, truthful stories that need to be shared with those interested in a business.
Storytelling builds your personality.
Storytelling establishes relationships.
Storytelling sets you apart.
Storytelling drives action.
In the end, the small business learned how to use storytelling in its marketing strategy, and grew even better at reaching clients, building its consumer base and helping others. And they all lived happily ever after.
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