The Power of the Business Card
Posted on 05/15/2017
In the technological world of social media, smartphones and internet marketing, there are those who believe the old ways of physical networking are long gone. Gone are the days of personal meetings, door-to-door sales and even chance encounters. Hello to the days of quick messages, email signatures and, of course, the “like” button.
But despite everything the world of technology brings with it, there’s one marketing tactic that will never go out of style: the business card. The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
Business cards promote your brand.
Whether it’s paper style, font or size and shape of the card, the choice is up to you. Be careful in choosing a shape that’s too unique; lots of people still have card holders, and if yours doesn’t fit, the likelihood of it sticking around is slim. Make your card creative and unique, so it stands out from the crowd and catches people’s attention. Then, no matter where your card goes, you can be sure it will be promoting your brand and image to everyone who sees it.
Business cards show you’re serious.
Whether you’re interviewing for a position, networking at a career fair or simply having a conversation with someone you met at a restaurant, a business card shows you take yourself seriously and you take your work seriously. Employers and business associates will see that and appreciate it even more.
Business cards build relationships.
Business cards establish connections.
The business card is a powerful little marketing tool that’s great for individuals, companies and brands. If you don’t already have a business card, now is as good a time as any to make your own, go out and start networking.
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