Why Your Business Should Have a Twitter
Posted on 03/19/2018
With the latest trends in technology taking off, businesses need to be on social media. Social media marketing is becoming more and more ingrained in marketing itself, and has become an almost vital component of any business’s marketing efforts. By this point, you know about the big one: Facebook. Companies need Facebook pages if they want any sort of online presence that can reach out to clients.
But have you ever considered Facebook’s slightly smaller, crazy cousin, Twitter? According to Statista, as of Quarter Four in 2017, Twitter boasted approximately 330 million monthly active users. While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.
1. Your customers are on Twitter.
According to Brandwatch, as of December 2017, 65.8% of U.S. companies with 100+ employees use Twitter for their marketing efforts. Twitter is the perfect platform to meet customers—especially the younger, upcoming generations—exactly where they’re at, engage with them and even have entire conversations through the social platform. If customers are on Twitter, then you should be, too.
2. People want to see product updates.
3. Increase short- and long-term sales.
According to Adobe’s 2014 Social Intelligence Report, the average business revenue per visit from Twitter is approximately $0.62. While this might not be quite as much as Facebook ($1.24), it’s still a huge source of long-term sales for the business.
4. Utilize free marketing.
If your business isn’t on Twitter yet, it should be. Give it a shot as we head into Quarter Two of 2018 and see how it can influence your marketing efforts and help grow the business.
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