Why Your Website Should Be Responsive
Posted on 07/30/2018
At a small business, your website serves as a vital component of the marketing strategy by connecting customers with the product or service. However, if the website doesn’t function at its best, then it slows down the entire marketing process, and can even hurt potential sales. One of the main ways your website can function best is through a responsive design. With modern technology, a responsive website is not only vital for marketing efforts, but for overall sales growth. What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.
First and foremost, a responsive design means the website format adjusts to fit whatever screen size it is viewed on. Whether you see the website from a computer, tablet or phone, it will reposition and realign all text and graphics to be visible in the best way possible. Not only does this allow you to maintain one business website—rather than a desktop version and a mobile version separately—it also has a variety of other benefits.
1. Responsive is preferred by Google.
2. Responsive fits on mobile.
3. Responsive allows easy mobile purchases.
4. Responsive increases conversions.
5. Responsive requires minimum maintenance.
There’s no doubt about: a responsive website design is the way to go for businesses. Not only can a responsive website design improve your marketing efforts, but it can also increase sales. Try one out and see how the business can grow from it.
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